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Get “Going” with Facebook Events When Crowdfunding Your Indie Film

It’s no secret that Facebook has made it extremely difficult for filmmakers and other creatives to connect with their audiences from their Facebook pages by limiting our reach to only 10% per post.

Facebook’s remedy proves quite pricey – “boosting” our posts. But unless you’re prepared to spend hundreds to thousands of dollars on boosted posts, you still won’t be anywhere near reaching 100% of the audience you originally and organically earned.

My alternative? Set up a Facebook event for your crowdfunding campaign instead of doing your online fundraising through your film’s Facebook page. You have most of the same features in an event as you do in a page, such as the ability to post updates, photos and videos to all your invitees, but they come without the costs now associated with pages.

For now, at least…

Setting up a Facebook event for your indie film’s crowdfunding campaign isn’t as simple as plugging in some info and inviting your friends. As with anything related to marketing and crowdfunding, you need to make sure your event stands out from the others out there.

Here are a few things to consider when setting one up:

  • Name: Come up with a snazzy title that will make people not want to miss out, as if this was an actual, physical event. The name of your film simply won’t do.
  • Details: Keep details short and sweet on your event page, and word it in such a way that your invitees will want to visit your crowdfunding campaign for the full details about your film project, and will also be able to fund it, while they’re there.
  • Where: This one is very important. This is where your crowdfunding campaign’s short link should go, to make it very easy for everyone to click and go to it so they can go fund it.
  • When: This one’s simple –– set this to the duration of your campaign, much the way it’s set on the campaign page itself.
  • Privacy: You can make your event “Public” or set it to “Open Invite.” In that case, anyone you invite can also invite others, and this can be an extremely valuable feature if you can get those initial invitees spreading the word about your campaign to their friends.

Now, just as important as setting up your event properly is making sure to keep the event alive and thriving with updates about your campaign, which will go out to all those who are marked as “going” to the event.

Perhaps the only difficulty here is that there probably won’t be any giveaways, dancing, and free booze on offer. But what you can offer up is a deeper connection to the campaign and to the film, the same way we used to do with a Facebook page, and with Facebook constantly mucking things up for filmmakers and crowdfunders alike, and until Google Plus levels up a notch as a viable social network, we need to constantly be on the lookout for new ways of engaging our friends and fan base as possible by having a place to congregate in a virtual setting.

And what better way than inviting them to the main “event” to stay up and party with us?

A one-man consulting machine, John T. Trigonis has worked with numerous filmmakers worldwide to create compelling crowdfunding campaigns that not only reach, but also exceed their goals. An independent filmmaker and successful crowdfunder himself, Trigonis has literally written the book on Crowdfunding for Filmmakers, and now puts his skills to greater use with Indiegogo as the funding platform's specialist for film and video campaigns.


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